Proposal for a Municipal Tennis Program
Need
NETRESULTS Tennis has been operating municipal tennis centers throughout the East Coast since 1990. They use a progressive instructional methodology with a high cardio component and offer a vast range of events and match opportunities. In 2018, as they were preparing a response to a municipal RFP (request for proposal) in hopes of renewing their existing contract, they realized their current materials felt dated and tired. They didn’t do justice to NETRESULTS’ exciting programs nor their high standards of professionalism.
Action
We worked closely with the client over several weeks, using text, tables, and graphics to convey more clearly the value that NETRESULTS brings to a municipality. We fine-tooth-combed the city’s large and ungainly RFP to ensure that every element mentioned was properly addressed in the 62-page proposal.
Outcome
NETRESULTS won the contract! In fact, in 2021, when the contract was up for bid again, they came back to us, wanting to step up their game with an even better proposal. The resulting 104-page proposal helped them win that contract renewal, too.
What the Client Said
In 2018: “Our proposal won a lot of kudos from the city staff that read it. Between the quality of the proposal and our track record, I think it worked really well, and your services were worth the investment.” In 2021: “Very much appreciate your efforts and timeliness in getting this proposal together. The fact that you do such a fine job of reading through and finding exactly what they are looking to have presented, that's huge for me!”