e-Newsletter for a
Medical Education Firm
NIFA, the National Institute for First Assisting, located in Centennial, CO, offers the nation’s most comprehensive training for registered nurses to become First Assistants at surgery. The company had a robust system of email communications in place with students and potential students, but they wanted to enhance their relationship marketing by adding a monthly newsletter full of content that would provide even more value to their readers. That’s when they called us.
We worked with NIFA to plan, design, and implement a monthly newsletter. We continue to coordinate the project, including acquiring student profiles, writing faculty profiles and occasional articles, and editing technical articles written by subject-matter experts.
The newsletter, NIFA Surgical eNews, is in its third year and continues to play an important role in the company’s communications.
What the customer said:
“Thank you for your diligence. Also, you’re a wonderful writer—I love the way you’ve put this all together.”
Liz Domino, MSN, ARNP-C, CRNFA, Instructor
National Institute of First Assisting
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