Case Study: e-Newsletter for a Surgical Education Firm
Need
NIFA, the National Institute for First Assisting, located in Centennial, CO, offers online training and in-person workshops for registered nurses who want to become First Assistants at surgery. Back in 2008, the company wanted to enhance their relationship marketing by adding a monthly newsletter that would provide value to their readers. That’s when they called us.
Action
We worked with NIFA to plan, design, and implement a newsletter for their students, graduates, and prospective students. Thirteen + years later, we continue to coordinate the monthly newsletter, including acquiring student profiles, writing occasional articles, and linking to outside content of interest to the readers.
What the Client Said
“Julie consistently helps develop interesting content that delivers value to our readers while also telling our company story. She has been quietly building a community with the newsletter that can only help our bottom line.”
– Jerry M. Kekos, CEO