e-Newsletter for a
Medical Education Firm

Customer Need:
jl_cs_surg_e-newsNIFA, the National Institute for First Assisting, located in Centennial, CO, offers the nation’s most comprehensive training for registered nurses to become First Assistants at surgery.  The company had a robust system of email communications in place with students and potential students, but they wanted to enhance their relationship marketing by adding a monthly newsletter full of content that would provide even more value to their readers. That’s when they called us.

We worked with NIFA to plan, design, and implement a monthly newsletter. We continue to coordinate the project, including acquiring student profiles, writing faculty profiles and occasional articles, and editing technical articles written by subject-matter experts.

The newsletter, NIFA Surgical eNews, is in its third year and continues to play an important role in the company’s communications.

What the customer said:
“Thank you for your diligence.  Also, you’re a wonderful writer—I love the way you’ve put this all together.”

Liz Domino, MSN, ARNP-C, CRNFA, Instructor
National Institute of First Assisting

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