e-Newsletter for a
Financial Services Company

Customer Need:
jl_cs_wdfld_fa_smlWoodfield Fund Administration LLC, located near Chicago, IL, handles administration and accounting for hedge funds and alternative investment funds. A few years ago, the company decided to launch a regular newsletter for its customers, potential customers and industry colleagues. They gave us a call.

We helped Woodfield plan and implement an e-newsletter, The Woodfield Wire. Now in its third year, the bimonthly newsletter features articles on hedge fund industry topics by Woodfield principals and other industry experts; we assist with planning, editing, and logistics.

A popular publication that keeps Woodfield top-of-mind for their public and that prompts comments like these from readers: “I really enjoyed this article. It was on point with a little humor tossed in. I am going to keep it to give to start-up managers.”
~Senior Vice President at an investment bank

“I received a copy of your recent newsletter – good stuff.  Do you mind if I lift a few sentences for my newsletter – I’ll give you credit.  I like a lot of the content regarding networking and feel that it’s good to review every so often.”
~Senior Vice President at a trust company

“Keep those Wires coming . . .  I think they are great.”
~Pension fund consultant

What the customer said:
Thank you for the excellent work you do for us.”

Frank Franiak, President and CEO
Woodfield Fund Administration LLC

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